Targeted newsletters help you reach your best customers

Now that you've identified customers using Verb's CRM and Customer Tracking features, it's time to engage them. Verb allows you to send targeted newsletters to certain customers.

You can send a newsletter campaign to customers that meet specific criteria, mixing and matching the following categories:

  • Recent spending (specify the dollar amount and timeframe)
  • Country
  • City
  • Tag

So, you could send a targeted campaign to people from Nebraska that have spent more than $1,000 in the last 6 months. Or customers who have joined your store but not yet ordered. Or customers on the VIP list that bought something within the first 2 weeks of the year.

You've got the customers, now milk them for all they're worth.